segmentation within scheduling

Sometimes non-commercial channels like the BBC do not have the space bertween shows like commercial channeling so they would provide idents to add time. These include things such like:

•  Information Providing 
• Variety of programing 
• Fill time
• Provide break for live broadcasting

Scheduling

An ident is seriously important when it comes down to keeping a channels sceldue organised. An ident is an ideal opportunity to provide the audience with important information about the types of shows that are shown on that channel. the information provided by the ident would convince the viewer to keep watching the channel rather than switching over. a type of method used by broadcasters called stacking. This is when two of the same shows are on after each other and the channel advertises them at the same time. An example of this is when Film 4 advertise two films on after each other.

Packaging and Re-packaging

Re-packaging is when a TV channel rebrands themselves to become more popular. An example of when a TV Channel done this is BBC and them adding a new category to their ethos and this was cultural diversity so in order to help this they rebranded their idents, the new ones include

• A mixture of people from different races and ages 
• A wheelchair Basketball team 

Marketing

Marketing is simular to branding but marketing is sharing a company message and its goods. An example of this from TV is E4's eefer as this is a clever way of marketing The Big Bang Theory with its Sci-fi orgins. another example is ITV2 using its popular show Love island in its ident before the show starts. This is useful because it advertises both Love Island and ITV2.

Branding

Branding is often confused as just a visual experience however, this is not true. A brand is when a company or business advertise themselves in order to stick out and become memorable, they will keep reusing a certain thing to make their target audience recognize them. An example of this is McDonald's and there slogan: "im loving it." In terms or TV however a channel may incorporate a popular show on their channel. For example Chanel 4 have an ident where Homer Simpson tries to get a pack of beers from some electrical wire and when he sips from the can he keeps electrocuting himself and in doing this he creating the Channel 4 logo from the black outs

Identity

Identity is important for a TV channel as this is the main way that they will be recognized, However, with the constant changing in the media, a channel is constantly updating their identity. A TV Channel will update their identity in order to become relevant or up to date with modern times. An example of this is when BBC change their TV ident. The BBC gave their iconic circle an modern revamp with the likes of hippos swimming in a circle. This was apart of a campaign to revamp the BBC brand. This new identity was first introduced in 2006, in a interview Peter Fincham (Controller for BBC One) stated that "In an increasingly competitive marketplace a channel needs to stand out from the crowd and I believe our new identity is just what's needed for BBC One.

Design Led

some idents are purely entertainment value such as the ITV ident with the dog as in this it shows a dog being cleaned it offers no relevance. The reason why itv can do this is because they are a commercial channel and they rely on advertsing for their money so they need to be more entertaining.

Information Led

Some idents have very little entertainment value and are just information based as they inform you what is to come up next, these shows also usually contain legal information like flash photography to warn viewers.

Interaction with Viewers

Sometimes a ident can interact with viewers to give them a more of a appeal. A great example of when a ident will interact with a audience is the E4's Eefer as he himself has his own Facebook, Twitter and Instagram page. Fans can tweet him messages and he may display them on the plague he holds up in the ident. Eefer himself was released on E4 with with the return of popular US sitcom The Big Bang Theory. This was a great move by E4 as he became really popular as the science lovers for the show would like the science feel of the robot.

Design - Screen Tempo

The channels dictate the pace of ident depending on what is shown at the time, the broacaster i used for this area is the BBC. The BBC will use a slower ident if the audience they are appealing to are calmer and older than usual. For example, if Downtown Abbey is on then they will show a slow normal ident but if the audience is younger and more excited then they will use a more ubeat ident. For example, if England are playing then they use the football ident which has a upbeat tune and is fastly paced. This is because the nation are excited to watch England especially if it is in a tournament

Space and Time

I will now be looking at the space and time used by the E4 canal ident and the BBC Bicycle ident. The reason why E4 use more space is because there target audience is younger with 14-34 year-olds, and in order to please them they will use more colors and comedic effects. the reason why BBC use little space is because they deal with more formal content as there target audience is 22-55. On the other hand, timing of ident is dictated by the channels scheduling. For example, a commercial channel will have longer idents as their viewers have grown a custom to the adverts they use, whereas public broadcasters will be short as they have no adverts and there audience will have a shorter attention span. You will also have to take in account the fact of what is on next. For example, if there is a live event then the ident might be longer as they have to prepare for live scheduling.

Design/Density of information

when discussing the design of TV idents there are two things you need to consider before discussing them, this is weather they are rich in information or whether they contain minimal information. an example of a TV ident which contains rich information is the E4 Robot as in this one the narrator tells you what show is on next and it has two characters. a example of minimal information is the BBC cycle advert as it just has people cycling.