Space and Time

I will now be looking at the space and time used by the E4 canal ident and the BBC Bicycle ident. The reason why E4 use more space is because there target audience is younger with 14-34 year-olds, and in order to please them they will use more colors and comedic effects. the reason why BBC use little space is because they deal with more formal content as there target audience is 22-55. On the other hand, timing of ident is dictated by the channels scheduling. For example, a commercial channel will have longer idents as their viewers have grown a custom to the adverts they use, whereas public broadcasters will be short as they have no adverts and there audience will have a shorter attention span. You will also have to take in account the fact of what is on next. For example, if there is a live event then the ident might be longer as they have to prepare for live scheduling.