Interaction with Viewers

Sometimes a ident can interact with viewers to give them a more of a appeal. A great example of when a ident will interact with a audience is the E4's Eefer as he himself has his own Facebook, Twitter and Instagram page. Fans can tweet him messages and he may display them on the plague he holds up in the ident. Eefer himself was released on E4 with with the return of popular US sitcom The Big Bang Theory. This was a great move by E4 as he became really popular as the science lovers for the show would like the science feel of the robot.