Identity

Identity is important for a TV channel as this is the main way that they will be recognized, However, with the constant changing in the media, a channel is constantly updating their identity. A TV Channel will update their identity in order to become relevant or up to date with modern times. An example of this is when BBC change their TV ident. The BBC gave their iconic circle an modern revamp with the likes of hippos swimming in a circle. This was apart of a campaign to revamp the BBC brand. This new identity was first introduced in 2006, in a interview Peter Fincham (Controller for BBC One) stated that "In an increasingly competitive marketplace a channel needs to stand out from the crowd and I believe our new identity is just what's needed for BBC One.