Branding

Branding is often confused as just a visual experience however, this is not true. A brand is when a company or business advertise themselves in order to stick out and become memorable, they will keep reusing a certain thing to make their target audience recognize them. An example of this is McDonald's and there slogan: "im loving it." In terms or TV however a channel may incorporate a popular show on their channel. For example Chanel 4 have an ident where Homer Simpson tries to get a pack of beers from some electrical wire and when he sips from the can he keeps electrocuting himself and in doing this he creating the Channel 4 logo from the black outs